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Why is the COVID-19 Lockdown the Right Time to Consider Website Redesign?

Homeowners often renovate their houses to increase the home value. Some people remodel their homes to improve its efficiency. Home renovation improves the style, value, comfort, and enjoyment of the homeowners.

An online website is the address to your business. How often do you revamp your website? Do you plan the website redesign process every 8-15 months? Redesign your website before it loses its charm and becomes a liability instead of an investment for your business.

Website owners often face issues with numerous aspects. We often hear:

  • The design looks outdated. Do I have to redesign my website each year?
  • I want to make improvements to the visual design of my website, but I don’t have the skills.
  • My website does not generate the expected ROI. It does not generate enough leads for me.

If you haven’t revamped your existing business website since years, nowis the right time to do so. This pandemic provides us a lot of free time that can be utilized for a productive task like a web redesign. You may want to give a new facelift to your business website or update it according to the latest trends.

The lockdown due to COVID-19 – Is this the right time to redesign your website?

We all are locked down in our homes due to Coronavirus. Most of the countries around the world are under total lockdown to prevent new cases and casualties. Many countries’ governmentshave asked people to stay at home and only leave the house if necessary. India too announced a 21-day lockdown to combat Covid-19. Most of the web development companies including Sigma Solve Inc. have asked their employees to work from home.

A well-designed and user-friendly website can drive a huge amount of traffic and keep the visitors engaged. If your website is not living up to your expectations, A WEBSITE REDESIGN may be useful. Before making a purchase or visiting a restaurant, target customers and potential clients may want to look at the business website. If your prospects arrive at your website and aren’t impressed, they may leave it and look for your competitors to seek the same kind of products or services. Web redesign can help you generate more leads and revenue.

Still unsure about redesigning your business website? Keep reading. Here are the top 10 reasons whyyou should look into website redesign to improve the user experience. Use a combination of multiple web redesign strategies to build a user-friendly website design for the target audience. These tricks will help you optimize the buyer journey on your website.

  1. Is your website visually outdated?

Did you know that web development trends change every year? Each year brings in multiple new updates – both visually and technically. It is important to make sure that your website is visually attractive and up-to-date with the latest web design trends. Hiring a web designer to revamp your website to make it eye-catchy; this can serve as a great idea during this lockdown period as you would have ample time to focus on the best plan and strategy for your website redesign services.

You could be losing many customers due to an outdated web design. Considering a revamp can be a great idea to catch the attention of more users online. Start looking for innovative design ideas to redesign your website and give it a modern, fresh look and feel to impress your visitors and retain the existing customers.

  1. Importance of easy to navigate website

All the pages on your website should be easy to find. Even if a visitor arrives at your website for the first time, he/she should be able to reach the desired package with minimum clicks. For instance, you may have an ecommerce website and the potential clients may be looking for a particular product on your store. Make sure that your website is easy to navigate and the users can find the pages they wish to visit easily. If the important pages are difficult to find, it can raise a red flag and means that it’s time to update your website soon.

  1. Beat the Competition

Everyone loves new things. Do you remember what was the best way to get everyone’s attention when you studied in school? Showing up with something new and better than every other child had could make you the center of attention. Whether our parents bought a new battery-operated toy or a new ride, we became the spotlight among our friends and neighbors. A redesigned website works similarly. It helps you beat the competition and draws all eyes on your brand.

  1. SEO visibility

Improved SEO can be an added advantage of website redesign services. A website refresh can help you get higher search engine rankings as search engines love fresh content and updated websites. Updating content, adding new pages, mobile responsiveness or a complete website makeover can accelerate growth in the search engines. A website redesign can have tangible benefits in brand visibility and lead generation, resulting in increased sales and profits.

  1. Higher Conversion Rate

When you have made up your mind for website redesign, you can add enhanced content, clear call-to-actions, and improve the look and feel of your business site. Learn from your past mistakes and redesign your website according to the latest trends in the industry. As you upgrade your website, you can enjoy a higher conversion rate and more revenue.

  1. Save money in the long run

Most of the website owners avoid a proper website redesign assuming that it is an expensive affair. Although it requires you to invest some money for the website redesigning services, it will help you save money in the long run. Fixing an outdated feature every time may cost you a lot of money. Some outdated extensions and plugins may slow down your website, resulting in a lot of visitors leaving your website. A good web redesign can prevent adding one or multiple band-aids on your website every time you need to fix issues on your site.

  1. Responsiveness

With the increasing use of mobile devices, it is important to make sure that your website is responsive to deliver an interactive, user-friendly browsing experience across all the mobiles and tablets. More than half of the visitors on your website may choose to browse your site using their smartphones. It is important to invest in a responsive webredesign that provides a good user experience no matter what device the users have. Choose the right Content management system that offers responsive website development features.

  1. Fast loading website

If your website takes more than 2 seconds to load, you could be losing a lot of business. People may leave your website if it doesn’t load within 3-4 seconds. Website speed is an important factor that determines the success of your business website. Hire a website developer to help you ensure that you have a quick loading website to make more conversions.

  1. Branding

Your company’s branding needs to be consistent with your website. Rebranding is not about just changing the logo or colors on your website. When updating your website, it is important to maintain a consistency on all the digital platforms to deliver the right message to the targeted users. Consider the company’s branding and ensure that the same is reflected in the new website redesign.

  1. Outdated third party tools

Most of the websites use third-party plugins or extensions for adding the desired functionality to the site. Though these tools add value to your website, it is important to make sure that you have the latest version of the plugin/extension downloaded. Outdated third-party tools can affect the performance of your site negatively. It is essential to keep an eye on the latest versions of all the third-party tools and update them from time to time. Considering a complete web redesign can be a good option to make sure that your site is up-to-date with all the third-party tools.

Sigma Solve Approach

  • Our expert team of business analysts and project managers analyze your existing website design for identifying the areas of improvement.
  • Based on our research and understanding, we provide a detailed report to the clients and the best website redesign ideas for better opportunities.
  • The Sigma Solve team communicates with the clients to discuss the best ideas on redesigning an attractive, high quality website. They send proposals for website redesign before starting work on the project.
  • Using the most advanced tools and technologies, we provide custom web redesign services that generate the maximum ROI.

The right combination of the following aspects contributes towards a successful well redesigned website that helps you entice the users and make large profits. With the best web design ideas and website redesign strategy, you’ll be able to see a steady improvement in performance. Many businesses use periodic website redesigns to make sure that their websites are up-to-date and user-friendly. You’ll be able to generate more value by investing in creative website redesign services.

Features of a well-built web redesign:

  • Good navigation
  • Great content
  • User-friendly design
  • Faster loading time
  • Responsive website
  • Better user experience
  • Increased customer trust
  • SEO-friendliness

A well-designed and optimized website can be an effective marketing tool for any business. The lockdown period during COVID-19 can be the best time for revamping your website or give it a new facelift as you will get plenty of time to work on it and turn your site into a great money-generating tool. If you don’t want to embark on an entire redesign for your website, you can choose to make small tweaks to your business website. A complete redesign provides you with a great opportunity to make larger changes such as changing the layouts, revamping branding, changing images, and refreshing the website design.

If you’d like to discuss your web redesign project, feel free to get in touch with us today.